Marketing leadership

Many skills. One shared direction.

An external marketing director connects business objectives, positioning, budgets, people and results. I work alongside the business owner to give teams and suppliers a shared direction.

ALONGSIDE THE BUSINESS OWNER

Someone needs to oversee the whole picture.

If each supplier is responsible for their own piece, one question remains: who connects it all to business results? External leadership creates that connection.

Offer positioning and priorities.
Team and supplier coordination.
Marketing and sales alignment.
Budget, working hypotheses and KPIs.
Reviewing and refining decisions.

HOW WE WORK

First, understand.
Then, coordinate.

We start with your objectives, offer, current activities and available resources. We define the scope of support and responsibilities. Then we work through meetings and reviews: strategic decisions, priorities, implementation supervision and results monitoring. Depending on the real problem, the work may address your business model, offer, acquisition, processes, people and numbers.

Let’s talk about your business NOW

And when it’s time to execute?

We can work with your people and partners. If operational skills are missing, we can add what is needed. Evolution Marketing is an option to consider, not a compulsory step. First we decide what needs to be done. Then we decide who should do it.

Evolution Marketing ↗

CLEAR ANSWERS

Before you decide.

Why bring you in alongside a team I’m already paying?

Your team handles different activities. My role is to connect them to shared objectives, understand what works and set priorities. First we decide what needs doing; then who should do it. I don’t assume your existing suppliers need replacing.

Is this limited to a single meeting?

When needed, we work together over a series of meetings and reviews: strategic decisions, priorities, supervision and results monitoring. Duration and scope depend on your situation and are agreed before we start.

Who needs an external marketing director?

Businesses with activities and suppliers to coordinate, but no shared direction. It also suits business owners who want strategic support without immediately building an in-house department.

Can you work with my current team and suppliers?

Yes. We start by understanding existing skills, responsibilities and ways of working. Coordination is built around the needs of your business.

Do you only work in Sicily?

I’m based in Palermo and work with businesses throughout Italy. Remote working, any in-person meetings and travel are agreed according to the project.

Before investing again, let’s understand what’s happening.

An introductory call to see whether we can help.

If we decide to move forward, a VISION CHECK™ consultation to identify the problems and clarify priorities.

Then, only if you want to, the rest.
One step at a time.

Whether you work on your own or with others, we start with your situation.

TOGETHER.