Vito Brusca · 4 min read
Activities multiply; priorities change every week.
List your current activities and write down the business objective each one supports. If the connection is unclear, pause before adding another channel.
Each supplier measures only their own piece.
Website traffic, views and sales enquiries describe different stages. Bring the measures together in one journey, from the first interaction to the sale, without attributing everything to the final click.
Sales and marketing describe different customers.
Compare incoming enquiries with those your sales team considers a good fit. Ask which objections keep coming up and what promise sparked the initial interest.
The budget follows urgency, not a decision.
For every expense, note the hypothesis, the person responsible and the review date. An investment with no evaluation criteria tends to continue out of habit.
Nobody sees the whole picture.
Identify who connects your offer, communication, acquisition, sales and numbers. You don’t need more meetings: you need clear responsibility for decisions that span the business.